Program Contact: Julia Fullick-Jagiela 203-582-5034

Quinnipiac’s BS in Sport and Entertainment Management prepares students to become industry-ready professionals in the dynamic worlds of sports, esports, and entertainment. With three specialized tracks, the program offers a deep dive into the business side of these industries—covering marketing, finance, facility and event management, and the strategic use of data and technology. Students develop essential leadership and management skills that can be applied across professional and amateur settings. Through hands-on projects, internships, and real-world case studies, the program fosters critical thinking, cultural adaptability, and strong communication and analytical skills—ensuring graduates are prepared to lead and innovate in a fast-paced, global marketplace.

The BS in Sport and Entertainment Management requires 122 credits for degree completion. 

University Curriculum46
Complete the Sport and Entertainment Management Core19
AC 211
Financial Accounting
BLW 221
Business Law and Society
CIS 101
Introduction to Applied AI and Business Analytics
FIN 201
Fundamentals of Financial Management
MG 205
Organizational Management
MK 201
Marketing Principles
SB 250
Career Planning and Development
Required University Curriculum Courses
EC 111
Principles of Microeconomics (credits count for UC Disciplinary Inquiry Social Sciences)
EC 112
Principles of Macroeconomics (credits count for UC Personal Inquiry 1 Social Sciences)
Complete the Sport and Entertainment Management Major Core Curriculum15
MG 325
Negotiations and Problem Solving
MK 383
Professional Selling and Sales Management
ENT 320
Small Business Marketing
or MK 332
 Advertising and Integrated Brand Promotion
Select ONE of the three course options (6 credits total):
MG 211
& MG 321
Operations and Supply Chain Management
and Data-Driven Decision Making
MG 211
& MG 335
Operations and Supply Chain Management
and Project Management
MG 302
& MG 355
Managing People, Projects and Change
and Compensation and Benefits
Open Electives15
Note: 9 credits from grad +1 or +3; If you are on the 3+3 track, discuss your open electives with your pre-law adviser. For example: LE 211 and LE 212 may be good options.
Select ONE of the following tracks listed below:27
Sports Management Track
Entertainment Management Track
Esports Management Track
Total Credits122

Sports Management Track

Sports Management Track Required Courses:
MG 312Sports Management3
MG 322Contemporary Issues in Sports and Entertainment Management3
MK 364Sports and Entertainment Marketing3
SPS 101Introduction to Sports Studies3
Select five electives from this list: 115
Any BAN Elective
ADPR 201
Writing for Advertising and Public Relations
COM 215
Social Media and Society
MG 202
Sports Leadership
MG 203
College Athletics Administration
MG 300
Special Topics
MG 306
Staffing: Recruitment, Selection and Placement
MG 308
Women in Leadership
MG 309
International Sports Business
MG 320
Emotional Intelligence in the Workplace
MG 330
Business and Society
MG 341
Service Operations Management
MG 343
Procurement and Sourcing
MG 345
Training and Development
SB 185
Personal Finance
SB 360
International Business Immersion
SB 488
Business Internship
SPCM 362
Sports Law and Ethics
SPCM 363
Sports Data Visualization and Analytics
SPS 200
Special Topics in Sports Studies
SPS/LE 224
Sports Law
SPS/ADPR 311
Sports Public Relations
SPS 320
Psychology of Sport and Exercise
SPS/EC 325
Sports Economics
SPS/MSS 420
Sports, Media and Society
SPS 499
Independent Study
SB 360
International Business Immersion
Total Credits27
1

Note: Courses from other tracks may be counted as electives with program director’s approval.

 Entertainment Management Track

Entertainment Management Track Required Courses:
ADPR 332Communication Research & Analytics3
COM 120Media Industries and Trends3
MSS 131Media Innovators3
MSS 340Communications Law and Policy3
MSS 495Capstone: Media Forecasting and Strategy3
Select four electives from this list: 112
COM 215
Social Media and Society
COM 490
Communications Career Internship
MSS 245
Media Users and Audiences
MSS 311
Diversity in the Media (WGS 311)
MSS 346
Global Communication
MSS 441
Celebrity Culture
MSS 442
Content Creators & Influencers
MSS 444
Popular Music
SB 185
Personal Finance
Total Credits27
1

Note: Courses from other tracks may be counted as electives with program director’s approval.

Esports Management Track 

Esports Management Track Required Courses:
GDD 101Introduction to Game Design3
GDD 201Professionalism Practice for Game Design3
GDD 215eSports Management3
GDD 311Game Lab IV: Team Projects3
GDD 380The Business of Games3
Select four electives from this list: 112
COM 215
Social Media and Society
ENT 290
Business Accelerator
ENT 310
Creativity and Innovation Management
Any GDD Game Lab
GDD 210
Game Lab I: Team Projects
GDD 314
VR/AR Development for Games
GDD 396
Games, Learning & Society
GDD 490
Internship
MG/SPS 202
Sports Leadership
MSS 131
Media Innovators
SB 185
Personal Finance
SPS/ADPR 311
Sports Public Relations
Total Credits27
1

Note: Courses from other tracks may be counted as electives with program director’s approval.

This is a recommended plan of study as course plans are subject to change. Course availability, potential transfer credits, and course prerequisite completion may influence the final course schedule for each program. 

Plan of Study Grid
First Year
Fall SemesterCredits
FYS 101 First-Year Seminar (UC Foundations of Inquiry) 3
EN 101 Introduction to College-Level Reading And Writing (UC First Year Writing ) 3
EC 111 Principles of Microeconomics (UC Social Science) 3
CIS 101 Introduction to Applied AI and Business Analytics 3
MA 170 Probability and Data Analysis (UC Math) 3
 Credits15
Spring Semester
SPS 101 Introduction to Sports Studies 3
EC 112 Principles of Macroeconomics (UC Social Science) 3
EN 102 Reading, Writing, & Research In College and Beyond (UC First Year Writing) 3
UC Disciplinary Inquiry 3
UC Disciplinary Inquiry 3
 Credits15
Second Year
Fall Semester
MG 205 Organizational Management 3
MG 211
or MG 302
 Operations and Supply Chain Management
or Managing People, Projects and Change
 3
Business Core 3
Business Core 3
Business Core 3
SB 250 Career Planning and Development 1
 Credits16
Spring Semester
MG 312 Sports Management 3
Business Core 3
Business Core 3
UC Personal Inquiry 1 3
UC Personal Inquiry 1 3
 Credits15
Third Year
Fall Semester
MK 383 Professional Selling and Sales Management 3
ENT 320
or MK 332
 Small Business Marketing
or Advertising and Integrated Brand Promotion
 3
UC Personal Inquiry 1 3
UC Personal Inquiry 1 3
UC Disciplinary Inquiry NS + Lab 4
 Credits16
Spring Semester
MG 325 Negotiations and Problem Solving 3
MK 321
or MG 335
or MG 355
 Marketing Analytics
or Project Management
or Compensation and Benefits
 3
MK 364 Sports and Entertainment Marketing 3
Sport Management Elective 3
Open Elective 3
 Credits15
Fourth Year
Fall Semester
SPS 224
or SPS 311
 Sports Law
or Sports Public Relations
 3
Sport Management Elective 3
SB 420 Strategic Management Integrated Seminar 3
Open Elective 3
Open Elective 3
 Credits15
Spring Semester
Sport Management Elective 3
Sport Management Elective 3
Sport Management Elective 3
Open Elective 3
Open Elective 3
 Credits15
 Total Credits122
1

UC Personal Inquiry 2 requirements: Personal Inquiry 2 requires 9 UC-approved credits. IB 201 is a major requirement that satisfies 3 of the 9 credits. It is recommended the other 6 credits be chosen from ADPR 101, ADPR 102, CIS 350, ENT 210, LE 233, PS 101, SO 101. 

Student Learning Outcomes

Students who graduate with a Bachelor of Science in Sport and Entertainment Management will demonstrate the following proficiencies:

  1. Business Knowledge: Students apply basic business theories and concepts to understand and solve business problems.
  2. Business Analytics: Students effectively gather, assess and utilize data to understand, improve and communicate business decisions using Excel and other analytical tools.
  3. Communication: Students communicate business ideas effectively through written communications, oral communications and presentations, and digital media.
  4. Critical Thinking: Students utilize information and research findings to analyze problems and determine appropriate solutions.
  5. Business Ethics: Students apply ethical frameworks to evaluate situations and determine appropriate solutions.
  6. Cultural Adaptability: Students recognize and apply knowledge of diversity within and across individuals and groups.
  7. Professionalism: Students exhibit professional behavior, including a strong work ethic in their classes; in their interactions with faculty, staff and colleagues; and in their team assignments.

Admission Requirements: School of Business

The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective first-year students are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.